Category : Web design
Let’s remember how we evaluate serious purchases, such as buying a car. First of all, we certainly consult, we study journals, recommendations of friends and listen to our experience. In the showroom we choose the basic model and order the pre-assembly in accordance with our presentation and capabilities: color, engine size, wheel covers, color and material of car covers. More demanding pick up the type of gearbox, braking system, additional electronics and the like.
Similarly, we buy other things: costumes, dresses. Practically in any shop there is a most magnificent choice of clothes of the necessary sizes. We can only try on and make sure that the thing sits on us in accordance with our ideas and wishes. If the stores could not satisfy your choice, then you are handling your order to the tailor. And there is a logical question: does it really need a website for a restaurant or a cafe?
Both of these examples clearly show that the most important criterion in making a purchase – it’s individuality, compliance with the requirements and perceptions of it. After all, what is a website? This is the “costume” of your business or your person who should excellently convey a complete picture of your services and products to visitors to the website, who in the end should become your customers and bring you revenue.
The look of your website is how your customers will evaluate your offer for them in the first seconds of your stay. And after all, the opinion of the clients is formed during the first 15 seconds, then it is very difficult to change it and this is a single case, an exception to the rule.
Customized design style for your website
Any professional, before embarking on the design for your website, will first examine all the details of the existing business: his marketing, existing and future advertising companies, used logos, color palettes, styles of graphic elements. If the collected material is not enough, it will necessarily offer options that will seamlessly fit into the style of the business.
The second stage will be the study of existing and new, potential customers. After all, the website is not only popular with business owners, but also with their customers. For this purpose, a certain focus group of clients is selected and statistics of its preferences are collected, a necessary analysis of their behavior criteria is done.
And only after all the answers to the questions “what are we going to show?” And “who are we going to show?” Are known, the professionals undertake to create the website design.
But the original design can be quite expensive for the customer?
On the one hand, the development of custom design for the site is not the cheapest acquisition for the company’s business. But on the other hand – how much is the positive opinion of customers about your business? After all, the design is created once and for many years, and customers will visit the site every day. And if they have a positive opinion, then your business will receive its income every day. And the sizes of this income will be formed by you, instead of rigid conditions of a competition in the market.
So what to choose?
If you have only short-term plans to develop your business, then you can use free sample templates. But remember that search engines usually start to give out pages from your site in their search results only after a few weeks. Therefore, first of all, if you have a short-term business, answer yourself to the question – is it worth creating a website for it? Maybe it’s just a waste of time.
If you have long-term plans for business development, you know its potential and are confident of its success, then uniquely it needs a website with a design that will communicate your ideas and proposals to potential customers as accurately and effectively as possible.