Monthly Archives: July 2017

Web Development of online configurator for websites

Today, many web studios offer services for web development of business websites, corporate websites or online stores. But if you need a complex web-system, the amount of web-studios that can undertake such a task and bring it to the end is greatly narrowed.
Historically, we often got projects where we should develop individual web solutions and web applications. Basically, it was about to develop product configurators where the end users could customize their products. That’s why we pay special attention to the development of the configurator for the site.

Developing a product configurator, we use the 2D model which allows to visualize individual parts of the product, change their material and color, change the overall appearance of the product or its components! In this way, you can get a combined image based on the selected parameters and give your customer maximum information about the product.

A online configurator presented on your site can save time clients and managers. It’s a kind of customer survey tool according to a preset scenario what allows to understand what exactly is required and, as a result, to show the full specification, cost and visualization of the product or service. This is a great way to sell a personalized product with many options.

Why do you need a product configurator on the web site? First of all, it should be used when creating a personalized order of goods on your site (selection of different bundles, colors, materials, options, etc.).

Let’s give concrete example:

Product configurator for online shops

For the website owner of upholstered furniture, the following configurable steps were implemented:

  • Choose a model
  • Specify equipment
  • Select materials that you plan to use in your order
  • The results of the previous selection applied to the corresponding zones of upholstered furniture

After passing through all the stages, your personal order for upholstered furniture is added to the basket and then you can proceed to the checkout area. Or go through all the steps of the configurator once again and add new configurations to the basket. Also it became possible to automate the design for upholstered furniture and take into account all the features of the furniture industry.

Designing a online configurator is not an easy and individual task: it is almost impossible to apply previous developments for a configurator with a different logic, so it takes a lot of time. However, as a result, you receive a tool that significantly reduces the requirements for qualification of both the manager and the buyer:

  • The system carries out logical control, and therefore it is not impossible to order non-existent product combination.
  • The system calculates all costs generated by any configurable option. This means means that all the specific nuances will be taken into account and added to the final cost of the product.
  • The guarantee of our competence is a number of already developed configurators and a number of satisfied clients. Please contact us with any non-standard ideas for your website!

We will take care about them and generate a configurable web solution which will meet all your needs and requirements!


Online Configurator for e-commerce solutions

We develop web tools for configuring and customizing products and services for e-commerce solutions like Magento, WordPress/WooCommerce, Shopware, OpenCart etc. Such web applications (or web customization tools) increases the conversion and customer satisfaction, and also improves the behavioral factors of website, which contributes to a better indexing at search engines.

We have experience in creating both visual configurators and editors, where the main task is to show the result, and online calculators with complex mathematics, a multitude of input and output parameters.

Generally, it is possible to develop a product configurator separately for an existing web site, but we recommend to develop it within a complex project, because it will take more time to integrate a web application into an existing site.

The creation of such a tool is individual work and depends on the industry, product range or services, customer production capabilities.

In what industry/business area can the configurator be used?

It does not matter in which area you work. Such configurators can be used on websites of various kinds and specializations. For example you sell accessories to mobile phones and would like to allow your clients to customize products. If the prices of your products or services can not be specified in the price list, the online configurator on your site is the most optimal option for simplifying your business life.

Online configurator for e-commerce solutions

What can a configurator do?

It is not easy to make a choice when there is such an assortment of products. Our configurators will help you find the right solution for you.

Our web customizator makes it easy to find the right product. All that is required of you is a clear understanding of the task of your project and a few minutes of your time. Among all the variety of products online configurator will help you find the right product for you from t-shirt to furniture.

And now what?

Now the client can make all the necessary technical calculations online, he will see what your company offers, will be able to choose an option that will be more profitable and convenient, will have the opportunity to calculate the order variants depending on the amount of work, material quality, color and texture, and at least the order details will be more specified for you.

Who is happy?

As a result, you and your customers are satisfied. Customers will be able to understand what they should pay for a customized product and choose the most profitable product combination. And the managers of your company will be able to significantly reduce the time for servicing old customers and start looking for new customers.

The advantages when developing an online configurator with our company:

  • Customized solution. Development of web application by using using standard solutions and technologies.
  • Detailed prototyping. A detailed prototype of all pages / windows of the configurator.
  • Phased Payment. One-time payment with demonstration of intermediate results.
  • Planning and following the terms. Detailed planning before development and ensured compliance with deadlines.
  • Open-source platform. Open-source platform significantly reduces the cost of web application ownership.
  • Meeting a specification requirements: When creating a web tool for product customization, all possible product features will be developed.

Professional creating website in Ukraine

Website development in Ukraine
In pursuit of a good value for money, entrepreneurs are compelled to go through hundreds of proposals from performers who are ready to create a website. A potential client spends time choosing the alternative and the best option, because creating website in Ukraine offers web agencies, freelancers, and you can also develop a project yourself. What to do? Let’s consider in detail three variants and we shall choose the best.Independent free website development with the help of online designers.

There are over 15 services of online designers offering to create a web project independently and for free. It is a service platform with a set of functions that are intuitive to use. You read the description of the function, select it and add it to the template design. This is a simple and affordable way to get a resource in one to two weeks. But the most unreliable. Online designers limit free options, to get the function you need to pay. And such a resource will not reach peak efficiency due to the template design and a number of shortcomings.

Conclusion: With the help of online designers, you will not get a quality professional website. If necessary, order an effective web project, we recommend not to save and apply to the web agency. This is reliable and guaranteed profitable, since the costs will pay off within 3-6 months.

Making a website with freelancers.

Freelancers, as a rule, beginners in the development of sites. A professional of his / her own business will not work as a freelancer, as he objectively assesses his opportunities and benefits from the work created by his hands. Consequently, a freelancer, as an inexperienced person, is capable of making a mistake for which the client will pay in the future. One person, no matter how he is an expert, can not replace a group of masters, each of whom is engaged in a certain sphere. If a freelancer is a good programmer, most likely, he is not able to create a high-quality web design of the site, without making a mistake.

Conclusion: Ordering a website from a freelancer is cheaper, but not profitable. In 8 cases out of 10 sites created by newcomers require improvements and major financial investments.

Website development in a professional web agency.

This is the most common way to create a website. The web agency can be contacted by customers who are willing to pay more than a thousand conventional units for the website, adding embezzlement to the domain, hosting, support and promotion. On the other hand, for such money an entrepreneur receives a comprehensive service and the creation of a site on a turn-key basis. As a result, the profit emerges to the surface – the client should not worry about the condition and quality of the site, because professionals work on it during development and after delivery.

Why it is better to create websites in Ukraine?

To date, Ukraine, according to the company Upwork, ranks 4th in the world in terms of income among freelance professionals. According to the company, about 11 311 Ukrainians are currently working under the “freelance” scheme with foreign companies.

However, not every web agency belongs to the category of VIP-class professionals. There are newcomers, who start activities in the ai-sphere. In this case, one should not rely on professionalism. Focus on the cost of the company’s services and portfolio. If the prices for developing web projects are minimal, and there are no portfolio and reviews, do not agree to cooperate. An exception may be the desire to create a test site, which in the future will be unique and developed by professionals. But this approach involves additional costs.

Conclusion: Creating websites in web agencies is a common and effective way to get a high-quality result, over which professionals work. The client can only reap the benefits.


Effective Advertising: types and its use

Effective Advertising: types and its use

Advertising is, of course, the key to the success of any business. How to attract customers? How best to promote your product or services? These questions are asked by every entrepreneur. And today he has a wide selection of advertising technologies.
In this article, we would like to consider the main types of advertising, understand their merits and demerits, understand how effective they are.

Internet advertising – unlimited opportunities
Advertising on the Internet opens the widest opportunities before any categories of advertisers – from small firms to the international corporations, irrespective of what goods they advance and on what audience are aimed. At the same time, online advertising is characterized by availability, interactivity and the availability of tools for planning and tracking performance.

There are several types of online advertising:

  • Contextual advertising is an advertisement or text with a hyperlink, thematically similar to the contents of the pages of the Internet resources on which they are displayed.
  • Media advertising – text and graphics materials posted on popular Internet sites containing a link to go to the website page of the advertised company or product.
  • Teaser advertising is an advertising message with an eye-catching image and an intriguing text that prompts the user to click on the link to find out detailed information about the product or service.
  • Advertising in thematic blogs – banners, advertising reviews, praising of goods, advertising links in posts, posted on the pages of the thematic blog and designed for interest and trust from regular blog readers.
  • Advertising on thematic websites is the placement of text ads, graphic and animated banners, the themes of which are similar to the content of a site that acts as an advertising platform.
  • Advertising in social networks is an effective way of promoting goods and services through the Internet, using open methods – placing banners, and in hidden ways – creating thematic groups, holding promotions, attracting friends.
  • Advertising on news portals is an excellent way to influence a wide audience of users who visit this type of web resource daily to get acquainted with the current news.
  • Press-release – PR-tool, which presents a brief information message, description of the event, news about the company’s activities, designed to cause the audience a positive reaction.
  • Search engine optimization of the website – work on internal factors of the Internet resource, which play a fundamental role in the ranking process and allow you to bring the site to the first positions in the delivery of major search engines.
  • Mailing list – has a high engaging effect sending letters and promotional materials, allowing at a minimum cost to talk about their products and services to the maximum number of potential consumers.

The choice will depend on several factors: the type of product being promoted (contextual advertising, as a rule, attracts those who are ready to make a purchase right now, and the media is designed for long-term prospects and increasing brand awareness), the target audience (choose those communication channels that are close Your customers) and, of course, the budget.

Outdoor advertising: the main thing is laconic content
To outdoor advertising is everything that we see in the urban environment: billboards and plasma panels on walls and roofs of houses, signboards on the facades, shields and stretches on the roads, posters in the subway, outdoor billboards, sandwich people, ads on the body Vehicles, etc. Everything that is designed for visual perception of passers-by. Outdoor advertising is set for a long period, during which it excellently attracts attention of a large audience: almost anyone who passes by sees it. It is relatively inexpensive (unless, of course, it’s not a huge screen on Fifth Avenue).
But this method of promotion is not suitable for all advertising purposes. So, she is unlikely to inform the consumer of serious information: its purpose is rather to remind of a known product or to help a person navigate. Specialists recommend posting a short text (no more than 7-8 words) and a catchy, but meaningful image. Therefore, for the successful operation of visual advertising, it is necessary to seriously work out its content. You should also choose the right place for installation – otherwise advertising risks “getting lost” among similar ads.

Television and radio advertising: effective, but expensive.
Television is the most effective way to convey information to people. No doubt, television advertising is extremely effective. It combines all means of attracting attention (brightness, dynamics, music, etc.), different channels of perception are involved. In addition, it has a huge scale of coverage. But not all of them are able to use such advertising – first of all, because of the high cost of airtime. Small companies may be able to pay a few repetitions of their commercials on a regional television channel, but in order to make the advertisement memorable, you need to “twist” it regularly, intensely and at the right time (in the morning or in the evening).
In addition, a low-quality plot can lead to a strong reverse effect – anti-advertising. And the services of advertising agencies that have a good reputation in the field of TV advertising are very expensive.
On television, also such methods of advertising are used, as a running line, television shops or sponsorship. However, they attract a smaller audience and are perceived much worse than the videos. A separate view – advertising in the movie (product placement, hidden advertising): it has great success, but can afford only large and solid companies. Radio advertising (narration announcements, music screensavers) is perfect for products designed for young people. For better memorization, it should be scrolled regularly, as the numbers (in phone numbers, etc.) are memorized by ear quite badly. Qualitative musical performance, which will cause interest in the audience, will help the information “crash into the memory.” The choice of time is also important: radio stations listen, as a rule, in the morning or in the evening. By the way, the cost of radio air is also high.

Advertising in print media: informative, but not too effective
Advertising in print media (newspapers and magazines) is a traditional way of distributing advertising information. It is characterized by excellent targeting capabilities (you can reach out to the right audience by publishing ads in specialized media), informative content, and duration of impact. Such advertising is quite affordable, so that IP is widely used by small and medium-sized businesses.
The disadvantage is a weak impact (there is no sound, no movement), as well as a small number of the audience: newspapers and magazines are read by less and less people.

Paper advertising: simple, inexpensive, without guarantees for success
This includes all printed promotional products: advertising booklets, brochures, leaflets, calendars, business cards, flyers, etc. Cheap and simple, and the effect is ambiguous. For example:
– Leaflets on poles – an outdated way of information transfer, besides short-lived. And if you paste them in elevators – it can work: the person in the elevator has enough time to study all the details and even write down.
– Business cards: a business card found by the client in time will provide a new order, but the mass distribution of business cards on the street can lead people into an irritated state.

For each advertising campaign – its own tactics
As you can see, these and other types of advertising have their own characteristics, which depend on goals, audience, budget, location and many other factors. Therefore, it can not be argued that some advertising is more effective than the other. We can say, for example, that Internet advertising is the most universal and flexible way of promoting goods and services. But for each specific case you still need your own advertising tactics. And the most effective option – the use of several types of advertising in the complex.


Development of Individual Website Design or Standard Template

Website Design for online business

Let’s remember how we evaluate serious purchases, such as buying a car. First of all, we certainly consult, we study journals, recommendations of friends and listen to our experience. In the showroom we choose the basic model and order the pre-assembly in accordance with our presentation and capabilities: color, engine size, wheel covers, color and material of car covers. More demanding pick up the type of gearbox, braking system, additional electronics and the like.

Similarly, we buy other things: costumes, dresses. Practically in any shop there is a most magnificent choice of clothes of the necessary sizes. We can only try on and make sure that the thing sits on us in accordance with our ideas and wishes. If the stores could not satisfy your choice, then you are handling your order to the tailor. And there is a logical question: does it really need a website for a restaurant or a cafe?

Both of these examples clearly show that the most important criterion in making a purchase – it’s individuality, compliance with the requirements and perceptions of it. After all, what is a website? This is the “costume” of your business or your person who should excellently convey a complete picture of your services and products to visitors to the website, who in the end should become your customers and bring you revenue.

The look of your website is how your customers will evaluate your offer for them in the first seconds of your stay. And after all, the opinion of the clients is formed during the first 15 seconds, then it is very difficult to change it and this is a single case, an exception to the rule.

Customized design style for your website

Any professional, before embarking on the design for your website, will first examine all the details of the existing business: his marketing, existing and future advertising companies, used logos, color palettes, styles of graphic elements. If the collected material is not enough, it will necessarily offer options that will seamlessly fit into the style of the business.

The second stage will be the study of existing and new, potential customers. After all, the website is not only popular with business owners, but also with their customers. For this purpose, a certain focus group of clients is selected and statistics of its preferences are collected, a necessary analysis of their behavior criteria is done.

And only after all the answers to the questions “what are we going to show?” And “who are we going to show?” Are known, the professionals undertake to create the website design.

But the original design can be quite expensive for the customer?

On the one hand, the development of custom design for the site is not the cheapest acquisition for the company’s business. But on the other hand – how much is the positive opinion of customers about your business? After all, the design is created once and for many years, and customers will visit the site every day. And if they have a positive opinion, then your business will receive its income every day. And the sizes of this income will be formed by you, instead of rigid conditions of a competition in the market.

So what to choose?

If you have only short-term plans to develop your business, then you can use free sample templates. But remember that search engines usually start to give out pages from your site in their search results only after a few weeks. Therefore, first of all, if you have a short-term business, answer yourself to the question – is it worth creating a website for it? Maybe it’s just a waste of time.

If you have long-term plans for business development, you know its potential and are confident of its success, then uniquely it needs a website with a design that will communicate your ideas and proposals to potential customers as accurately and effectively as possible.


Shopware: development and application

Find your theme with WebiProg

Nowadays many eCommerce solutions exist, but today I would like to talk about a specific one – Shopware. It is a German eCommerce system, but now it is reaching other markets and becoming more and more popular all over the world. Since we have many clients from Germany, we know this system very well and use it a lot.

If you pick up Shopware as the system for your eCommerce business, you can create a totally customized online shop. Actually, there are three options for you: you can use standard themes that you can download, also you can download a standard theme and customize some details in it according to your needs and preferences or you can get an absolutely custom theme developed specially for you. Among our services we offer all three options. If you choose the first one – just standard theme – we can help you download it, set it up on your server, upload all the content. If you choose the second one – standard theme with some custom changes – we can do everything we do for the first option and then we adjust everything to your needs. If you choose the third option – totally customized theme – we can create a theme for you from scratch, develop all the layouts, all the architecture and logic of the online store, and at the end you will get the eCommerce website you have dreamed of.

When talking about customized details of the online shop, I include individual plugins development to this field. Of course there are hundreds of plugins available to install. There are official plugins offered by Shopware and plugins developed by some professional programmers and available to download on some professional forums. We also offer the development of individual plugins that will look exactly like you want to, do exactly what you want to and do it when and how you want it done. The plugins can be of any type, some bearing the easy functions, some involving quite complex processes.

Moreover, we can help you develop the perfect filter tool for the products on your Shopware driven online store. These tools are also hundred per cent custom made. They can filter anything – color, size, form, price and any other characteristics the products have. These filter fields will depend absolutely on the products offered in the online shop.

And of course, we can add any payment and shipping methods to your online shop. For payment methods it can be credit card, PayPal, Payoneer, bank transfer, etc. For shipping methods we also offer a full range, but what is really popular now is to do integration with DHL. Most of our clients ask specifically for this, so we know how to do it flawlessly.

To sum up, you can see that Shopware is no worse than Woocommerce, Magento, OpenCart, Shopify, etc. There are a lot of functions already available, if you need more, we can create individual plugins for you, so that you can get the online store of your dreams. By the way, if after reading this article you understood that you want to switch to Shopware, we can assist you with that, for we do data migration from various systems to Shopware. Keep that in mind!


Key elements of a Professional Website

Key Elements of a Successful Website

“Make me a good site!” – business owners of different levels often turn to us with such a request. But what really is a “good” site? What basic elements should it have? This information should be known to everyone who is going to order the creation of a website. Interesting content, successful design and ease of use are the most important elements that will help make your site popular.

Let’s now consider the main elements of the site:

1. Unique content.

Unique content is the most important key element of any site. The content of the site is the main reason why visitors visit your site. If the content of your site is of poor quality, you can be sure that casual visitors will quickly leave your site and will never return, moreover, Google himself will consider your site not quality and attempts to rise in the ranking will be even. The content of your site should be literate and thoughtful. This information about your company, products or services is mandatory. Never forget to post general information about the company, as well as contact information. Always remember that the information posted on the site should be useful to visitors. In addition, make sure that the content of the site is updated periodically and does not contain grammatical or lexical errors, because this is a direct reflection of the image of your company.

2. Visual appeal.

We all know the importance of the first impression. This value also applies to sites. The decision to revise the content of the site largely depends on whether your visitor will like the look of your site or not. Website design should be both simple and attractive. The site should be designed with taste, but should not be pretentious. Shimmering letters and images can cause irritation and scare off most visitors, and not vice versa – to attract them. In addition, this may make it difficult to read the information, which is unlikely to please the readers. On the other hand, dynamic and interactive elements – give the site a modern look. In this issue, it is important to balance the convenience, the means of attracting attention and the information component.

3. User interface.

A good user interface is another key element of a good site. The user interface should be convenient for any user and should facilitate the search for necessary information. To go to the key sections, it is better to place it at the top of the site. This will make it easier to find the right information. A good user interface also presupposes the presence of these links at the bottom of the site page or even several additional links. Large sites containing a large number of pages (online stores, directories) must have a site map.

4. The design and content of the site must exist separately.

The most websites development combine the use of (X) HTML and CSS, which facilitates the separation of design from content. If we are talking about selling commercial sites, then the design should depend on the content and structure, first there must be content and only then the form.

5. Location of information.

Do not place text on top of the background, especially the dark background, as this makes the reading process difficult. Studies have shown that dark text on a white background is the best combination for reading and memorizing. The text is best divided into paragraphs containing from 4 to 5 sentences. Make sure that your page contains enough spaces, which can give it clarity and accuracy. All pages must have the same fields. Throughout the site there must be a sequence that is achieved by using the same fonts, colors and plan on all pages. It is noted that several scrollbars most irritate visitors. Therefore, try to reduce their use to a minimum.

6. Search tools on the site.

On the top sites containing many pages, there is a search area that is used by site visitors. This is a very useful feature, because it allows potential customers to find what they need without any particular difficulties. Also on the site you need to use product filters, for visitors to your site this is an added convenience in finding the right thing.